Mac Martine

Projects

Current projects

Wildfront

A portfolio of focused, profitable software businesses—built slowly, owned long-term, and grown with taste.

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Wildfront Newsletter

Insights from buying, building, and operating SaaS companies—guided by first principles.

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Wildfront Plus

A private community for serious bootstrap founders building real businesses—sharing progress, deals, and lessons as we go.

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ViewExport

Simple, compliant Slack exports for eDiscovery, audits, and internal investigations—without the enterprise bloat.

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Branded Charts

Turn raw data into clean, on-brand charts and visuals your audience actually wants to share.

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ChurnZap

Reduce churn at the moment users try to cancel with smart offers, insights, and flexible cancellation flows.

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Inactive

The SaaS Bootstrapper Newsletter

Behind the scenes of a 7-figure bootstrapper. Sharing what I learned on my journey to 7-figures as a bootstrapped founder, and what I'm learning now.

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Sold businesses

Aware

A LinkedIn engagement tool that helps you keep up with the right people, spot opportunities, and respond thoughtfully—without living on LinkedIn.

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Castanet

LinkedIn automated outreach tool. Grew to $61k MRR as a solo founder, and exited.

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Past projects