Mac Martine

Resources

These are the tools I use to run my business which consists of various digital assets, including a newsletter, social media, and SaaS apps.

Content production

My content system is ever-evolving. While everyone has a unique system for creating content, especially across various platforms, Justin Welsh's courses, Content OS, and LinkedIn OS gave me a huge kickstart in getting good systems in place.

I do a lot of my writing verbally using AudioPen to get a first draft out. I love it because aside from being much faster than typing, I can do it on walks which is where most of my good ideas appear.

I organize my content writing schedule and distribution in Google Sheets, and I write in Google Docs. I use Readwise to organize and tag highlights, Kindle highlights, and web pages for future reference in content I plan to write.

SaaS and info products

My SaaS apps are hosted either on Render.com or Vercel, and all use Stripe.

Postmark is my go-to for sending emails, and Softr is my favorite tool for building no-code apps.

Crisp.chat serves as my go-to on-site messaging communication app.

Affiliate programs

For affiliate programs, I use FirstPromoter, though I have used Tapfiliate in the past and liked it too.

Growth and inspiration

For growth inspiration, I read every issue of Growth in Reverse from beginning to end. Exploding Topics is an excellent resource for discovering trends.

Newsletter publishing

My newsletter, the SaaS bootstrapper is published on beehiiv - hands down the best newsletter publishing platform, in my opinion. And while I use beehiiv, I bought Mastering Convertkit and it changed the way I think about, and approach email marketing.

Music

For music, I use Brain.fm daily, along with Spotify.

Communities

As far as communities, IndieHackers should be everyone's first stop for finding like-minded people and sharing and reading each other's stories.

MicroConf has two annual conferences that I go to every chance I can pull it off. They also have a Slack community that is highly recommended.

SmallBets is a course and community accessed with a single lifetime fee that comes with access to countless live courses, and a very active Discord community.

I'm also a member of Trends.VC, which puts out the most amazing in-depth reports about everything related to online pursuits.

Books

If you're early on, The Mom Test is invaluable for learning how to ask customers the right questions.

When I recommend one book for people at any stage of their SaaS journey, it's $100M Offers by Alex Hormozi. Then the follow-up $100M Leads.

Dotcom Secrets, Expert Secrets, Traffic Secrets are all no-fluff gems.

For artistic inspiration, Steal Like an Artist is a great, quick read. Show Your Work! by the same author helped me understand the what and why behind building in public.

For general life inspiration, I love everything Derek Sivers writes: Anything You Want, Hell Yeah or No, How to Live.

The Mind Illuminated changed the game for me when it comes to meditation.